Mission
While this passion project started out as a small boutique e-commerce store and blog for educational and journaling purposes, we have a bigger goal to start venturing into newer and bigger projects in 2023. These are social impact, environmental and sustainability related projects especially supporting certain target groups via up-skilling programs.
Stay tuned and feel free to join us on our development journey by subscribing to us for updates, coupon deals and more...
Vision
HoFu's vision is to delight each viewer, reader, customer with the magic of 'Abundance' while enjoying the contents of our site and connecting to the idea of how to increase the potential of Abundance in our lives in any given moment, in all moments.
To our readers, we hope that you leave our website feeling refreshed and with a renewed confidence to help you or someone else by passing on this knowledge, feeling and mindset of
Abundance.
The Full Story
About HoFu
HoFu is a platform for anyone interested in high-quality organic (and some not fully organic) skincare, haircare, beauty products and wellness habits of the Japanese people and Japanese culture. While some posts or products might venture into other non-Japan topics, HoFu was borne out of a passion project to share and educate all fans and members of HoFu about Japanese skincare and haircare techniques and ingredients that make up its high quality products.
HoFu is not just about selling products made from Japan and educating people about such topics, but the core of our brand is the story behind the products made -- who we support by giving opportunities to those who need it most to sustain themselves and their families. We are motivated by our social mission especially to support single mothers.
​
The background of choosing HoFu as its name and theme is to remind us all that we are in control of how we feel, the state of mind we put ourselves in regardless of circumstance and that Abundance ("HOFU" originated from Chinese characters and later adopted by the Japanese) is merely a matter of which state we accept and decide to be in for ourselves...
​
We can always find gratefulness within ourselves and ask for more Abundance whenever we need or want.
​
We would like to share this educational platform, HoFu, with each and every one of you with regular blog posts, updates to our store whenever we find new and noteworthy high-grade products made from raw materials sourced from all corners of Japan (and maybe later...from other countries).